Christine Lawrence is a highly trained & knowledgeable television analyst who provides timely and insightful industry and audience research used to guide programming, scheduling and development for entertainment media. She joined Spike in June 2011 as Senior Analyst, Programming Research after more than two and a half successful years working to support the Content Distribution & Partner Marketing teams for MTV Networks, BET Networks, and EPIX as Senior Research Analyst [October 2008-June 2011].
In her current position at Spike, Christine produces and distributes analyses of the channel’s original programming and tentpole events at both the national and local market levels. She is a member of a cross-brand team (Spike/Comedy Central/TV Land) which works to produce industry-wide competitive viewership tracking and analysis on a daily and weekly reporting basis. Since joining the channel, she has worked to create and distribute a weekly competitive social media buzz monitor to provide additional insight to the production, development, and marketing teams.
Christine is a Nielsen Arianna guru, specializing in metered market reporting and tune-in analysis. She is also trained to work with StarTRAK, Nielsen NPower/National TV Toolbox, MEMRI, Claritas ConsumerPoint, MediaBiz, Rentrak, and Radian6 systems.
A graduate of Syracuse University’s Master of Arts program in Television, Radio & Film where she specialized in audience analysis and ratings research, Christine was previously employed at The Nielsen Company as an Analyst in the National Television Analysis group [May 2006-October 2008] where she supported a mix of broadcast, cable, and syndication clients.· Prior to her work in the television industry, Christine was the Marketing Manager for CRL Marketing, Inc/Creative Research Labs [January 2005-May 2006], responsible for product packaging design, in-store display design, and overall brand image for Jesse’s Girl Cosmetics.